TIME FOR A NEW CAMERA

 

 

|  1972 - About 40 years ago

Edwin Land brought the SX-70 to the world.

Polaroid™’s founder Edwin Land came up with a fascinating idea. A camera where you could see the picture instantly and fit it in your pocket. Today, this idea is still adored and embraced by photographers in every corner of the world.

 

 

 

 

|  2014

We brought the SLR670m to you all.

Since 2009, our Polaroid™ doctors have already saved 10,000 SX70s from extinction. We are happy, but not satisfied. Our company was founded not just to save, but to reinvent. Therefore, SLR670m with Time Machine was born. Users can control the shutter speed manually. We've been bombarded with a ton of positive reception, only to find that it is not easy to cope with increasing demand of the camera. So we decided to take one step further.

 

 

 

 

|  2015 - NOW

About time for a new camera.

To extend the legend of Polaroid™, we recruited the top designers and engineers around the world, just like they did in their glory days. With 5 years of experience in antique cameras and a couple of engineering geniuses, a new timeless camera is invented. We are proud to tell you the new camera is born.

 

We can’t wait to see you dive into this brand new page of instant photography, where form is not compromised for function, and function is not compromised for quality. You will not regret owning this genuinely designed timeless camera.
 

Timeless Legend + Instant Inspiration + “70”

 

= ??

 

 

 

 

 

70

 

____________________

There will soon be a new meaning for this number.
Stay tuned.

 

Let's guess. Discuss with the instant lovers from all over the world :
→ Join the conversation on our Facebook